Disruptive innovations often beat successful incumbents
CLAYTON Christensen, author of The Innovator’s Dilemma, is an authority on disruptive innovation, a process by which a product or service initially takes root in simple applications at the bottom of a market and then moves ‘up market’, eventually displacing established competitors.
Christensen gave an insightful talk back in 2009 at the ECS National Forum on Education Policy on “How Disruptive Innovation Will Change the Way the World Learns”. This talk is relevant for business leaders, consultants and entrepreneurs because Christensen explains how disruptive innovations can displace successful market leading firms which produce quality products.
How could this happen you ask?
In the videos below, Christensen provides a clear account of disruptive innovation and some implications for business. If you are interested in new technology, disruptive innovation and business theories that will help you and your clients achieve sustained success, then this talk is for you.
If you have any thoughts on disruptive innovation, please share in the comments below.