Categories
Marketing

Facebook Marketing: Should You Use It?

Veritasium concludes that advertising your page on Facebook is a waste of money VERITASIUM is a popular educational science channel on YouTube, created by Derek Muller, which tries to uncover misconceptions about science. While not technically “science”, Veritasium has released an interesting and insightful video about the worth of Facebook marketing. In short, Facebook marketing appears to […]

Categories
Skills, Tips, and Tactics

Understanding vs. Understood

Management consultants thrive in the fertile middle ground, a place where new understanding and being easily understood are both essential YOU may have had the experience of talking with a technical expert like a computer programmer and, at the end of a long conversation, being left with the overwhelming impression that you have absolutely no idea what […]

Categories
Innovation

Give and Take

But mostly give You are probably familiar with “gains from trade”. The notion that society is based on give and take. You help me, I reciprocate, and together we benefit. The idea is a powerful one and forms the basis of the free market economy. The invisible hand of market forces, as Adam Smith put it, […]

Categories
Leadership

Management vs Leadership

Management requires smooth process, leadership requires clear vision Management is about running systems, processes, and people. Leadership is about taking action, and inspiring others to do so. Having a vision, and the ability to influence and motivate others to sail towards it. Your team needs both. If you have no managers, then key details, tasks and […]

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Consulting Industry

Thoughts on PwC’s Booz Purchase

The deal will almost certainly result in post-merger headaches  As we learnt at the end of October last year, PwC and Booz & Co are planning to merge. PwC Chairman Dennis Nally and Booz CEO Cesare Mainardi were very upbeat about the proposed deal. Nally stating that the merger will strengthen the scope and quality […]