Categories
AI / Big Data

Big Data: When Can You Act on Correlation?

The key is to know when correlation is enough, and what to do when it is not David Ritter, director at BCG, has explored the world of big data and when companies should take action based on observed correlations in the data. His ideas have big implications for business because, if correlation is enough, then […]

Categories
AI / Big Data Strategy

Philip Evans on How Data Will Transform Business

Evans explains that business strategy is premised on assumptions about technology, that those assumptions are changing dramatically, and that this will lead to a different concept of what we mean by business strategy

Categories
Learning

Pushing The Boundary

Are you excited, nervous or a little bit scared? Your comfort zone, as the name suggests, is a comfortable place. It feels safe and secure to be there, because you’ve been there many times before. Nothing unexpected is likely to happen. Nothing you haven’t seen before. And certainly nothing out of the ordinary. But ordinary […]

Categories
Marketing

Getting Your Point Across

Be engaging, have something to say, don’t have a stick up your a$$, make people laugh, and never generalize

Categories
Marketing

Selling is a process, not an event

Large consulting firms like McKinsey, Bain and BCG have huge marketing budgets and strong alumni networks that they can tap into to ensure a steady stream of work. This is not a reality for most people. If you are a small firm or a solo consultant then you might just need to pick up the […]