Categories
Excellence

Forgiveness

An act of personal empowerment that gives you freedom from the past and allows you to retain the initiative (Source: Flickr) FORGIVENESS is a noble sentiment, but shouldn’t our tormentors be punished? What about truth? What about justice? What about revenge? Breathe, breathe, everything will be okay. The deceptions and betrayals of those around us can sometimes infect and overwhelm the mind. The […]

Categories
Marketing

Loyalty Games

If you are there for them, they will be there for you WHEN it comes to marketing, you have a choice. Chase new customers, or care for the ones you already have. Buy a million dollar Superbowl ad, or do the hard work of creating remarkable products for the people who care. Pursue the glittering promise of untold wealth by […]

Categories
Excellence

Let It Go

Holding a grudge is like drinking poison, and wishing your enemies would die. Let it go, keep moving, and retain your freedom. Or, as Oscar Wilde put it, “always forgive your enemies, nothing annoys them so much.”

Categories
Excellence

Tourist or Adventurer

If you’re waiting for the bus, and missing it throws out your whole day, then you’re a tourist. Some people go through life this way. High school, university, respectable office job, marriage, house, children, death. A safe bus ride with a predictable number of stops. There is an alternative, but it won’t fit neatly on your itinerary. You […]

Categories
Media / Internet Strategy

Advice for The Australian and other failing newspapers

Late last year at the Oxford Union we had the opportunity to talk with Tim Ferris, author of the 4-Hour Workweek, about his tips for successful blogging. Tim’s key piece of advice, an echo of every good guidebook we’ve read, is that bloggers who are just starting out should focus on producing “evergreen content”. That […]