Free Is Never Free

Your time has value

Economists are fond of telling us that “there’s no such thing as a free lunch.”

Whether it’s fish and chips for lunch, or something else, what they mean by this is that it’s not possible to get something for nothing.

But hold on, you might be thinking, surely this isn’t true. Just think about Facebook. It’s free isn’t it?

Not exactly.

While Facebook may be free in financial terms, you also need to think about your opportunity cost. That is, what other things could you be doing with your time?

If you spend an hour, then that’s 60 minutes gone.

Since each of us has 24 hours in a day, we each have a choice about how to spend our time.

Are you spending time this week to enhance your reputation, your network, your skills and your knowledge? Or are you just camping out, getting by and working for the weekend?

You can always earn more money, but you can’t get more time.

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