Strategy involves understanding your current position, deciding on a destination, and charting a course from here to there.
Culture is about who you are, and why you do things.
Culture is arguably more important than strategy because, if you look at it over the lifetime of a product or an organisation, the culture is the only thing that will really matter. The strategy and the products are today’s strategy and today’s products, but over time the strategies and the products will change while the culture will remain.
Creating a successful culture won’t happen accidentally, but the key to creating a winning culture is to understand that culture matters.
And in the long run, it may be the only thing that matters.