Categories
Economics

Ten Capitals: Tangible to Intangible Resources

There are different kinds of capital that individuals and organisations use to pursue their goals and deliver value. Employees usually trade human capital (their individual talent, skills, knowledge and efforts) and intellectual capital (their thoughts and ideas) in exchange for financial capital (money). Effort, ideas and money are not, however, the only forms of capital that […]

Categories
Frameworks

Outsourcing Matrix

The outsourcing matrix may prove useful in the consulting case interview, either as a standalone framework or as part of a larger profitability framework. With the view to reducing costs, there are three questions that a firm would do well to consider: How long will it take to reduce major cost drivers? Are the activities strategically […]

Categories
Marketing

How You Can Use Signage To Brand Your Business

Business owners know that they can’t attract customers if those customers don’t know that they exist. That is why they rent buildings in high traffic areas and pay large sums to place ads where people are likely to see them. There are many ways that companies can get the word out, and with all the […]

Categories
Motivation

The Perpetual Motivation Machine

Motivation is about being in the moment, and being fully present; in that state, deciding what you want and then taking steps towards it tend to happen naturally. How often do you hear of a baby that failed to learn to walk? The strange thing about motivation though is that it can often feel illusive. Why […]