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Strategy

Business Mutualism

Business Mutualism MUTUALISM, a concept from biology, refers to a relationship between two species or organisms in which both benefit from the association. Following on from the ideas put forward in a recent talk by Robert Full, we can apply this idea to the world of business by considering the idea of “Business Mutualism”. We […]

Categories
Strategy

Looking beyond the adequate

WHEN posed with a business problem, there is always a temptation to accept the first solution that adequately addresses the problem. However, the “adequate” solution is usually not the only solution, and often not the best one. Adopting the first solution that “works” may get us from A to B and, once we have a […]