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Lifestyle and Experiences

3 Important Things to Get Out of a Consulting Experience

Everyone I know in consulting entered it in large part as a means of career advancement, be it through the ranks of the consulting industry or with the intention to pivot into a different career down the line. Yet, what does it mean to get the most out of the consulting experience for career advancement? […]

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Healthcare Marketing

Healthcare Branding: The Need for a Strong & Unique Brand

Does a hospital really need a branding strategy? If you had asked that exact question 15-25 years ago most hospital administrators would have said: “No.” That was arguably because patients were going to their nearest hospital not necessarily choosing a specific location.  Years ago, being a physician meant you were most likely one of a […]

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Interviews

Competitive Response

CanadaCo, the largest discount retailer in Canada, currently holds the dominant market share in the industry. USCo, the largest discount retailer in the United States, has decided to expand into Canada by purchasing CanadaCo’s competition. How should the CEO of CanadaCo respond? WHEN considering a case that requires a competitive response, first take a look […]