Categories
Marketing

8 Issues that May Cause You to Lose Customers

“If it weren’t for these customers, we would be doing just fine!” We have seen this pattern repeat itself far too many times. Few people are in the habit of looking for a gap in the market or trying to identify an unsatisfied need. Successful startups grow by building a product or service that meets […]

Categories
Economics

Trust Based Business

I recently bought a coffee from Quarter Horse Coffee, my new favorite Oxford coffee house. Not having exactly the right change, I asked the friendly bearded hipster behind the counter whether they accept card payments. He told me that they accept payment by card, but they charge a 20P surcharge for amounts under five pounds. I […]