Are you building what the customer wants?
Design is about function.
Every product has a job to do, as Professor Clay Christensen enjoys telling his marketing students at Harvard Business School.
If a product is designed properly, then the job will get done well.
Apple’s new debut wearable technology, the Apple Watch, has a sleek yet distinctively square shaped design.
This seems like a strange design choice because they could have made the watch a circle, which would have been even sleeker.
And while this may be true, one of the core jobs that the Apple Watch needs to perform is to display lists, text and data.
A circle shaped watch just wouldn’t be able to get the job done quite as well.