Tom Spencer Posted April 1, 2014 Report Share Posted April 1, 2014 PwC has released its 6th Annual Digital IQ Survey. The report's findings include: 80% of CEOs name technology as a top priority PwC identifies 5 Digital IQ Behaviours that enhance the value of digital investments Companies that adopt the 5 Digital IQ Behaviours are 2.2x more likely to be top performers in revenue growth, profitability, and innovation 5 top strategic technologies are: data mining and analytics private cloud technology cyber security mobile customer technology external social media technology 70% of top-performing companies have a strong CIO-CMO relationship 77% of top-performing companies companies have an IT department with an excellent understanding of marketing 81% of top-performing companies in the survey had a CEO who champions the use of technology to achieve strategy Companies that measure innovation are twice as likely to be top performers. Click here to view the article Quote Link to comment Share on other sites More sharing options...
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