Tom Spencer Posted April 10, 2014 Report Share Posted April 10, 2014 Marketing Week reports that accounting powerhouse PricewaterhouseCoopers completed its acquisition of management consulting firm Booz & Co last week. The deal added about $1.5bn (£897m) to PwC’s top line. It also threw up something of a branding issue. Echoing our thoughts from a few days ago, Marketing Week notes " ... in an act of corporate madness typical of accountants faced with branding conundrums, PwC announced last week it has rebranded [booz & Co] as ‘Strategy&’." For more details, read the full article. Click here to view the article Quote Link to comment Share on other sites More sharing options...
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