jtobrien

Using the Sheth Rule of 3, there is clearly not room for RadioShack (RS) on the mass market level. Undifferentiated as they are in their current strategy they currently occupy or soon will occupy the "ditch". First priority is to preserve cash. How much? Enough to operate profitable stores, revamp inventory, and hire from outside. RS has a storied past. They were the bricks & mortar accelerating the tech wave in the 80s. Go into their stores today, what innovation is there? Cell phones? Nope. Radio Controlled vehicles? Nope. Multi media cables? Nope. Routers? Nope. In the day, RS made their hay when techies or near techies craved access to hardware. Today, the Maker movement reminds me of that earlier time. The Maker movement is out there and mostly performed online. Arduino is another tech fitting the RS mold of yester-year. RS has not built communities to leverage sales into the hardware. They could sponsor Meetups for Maker group. Help the average techie with finding the hardware, connect them with the software groups and press a differentiation strategy.