When two companies are going through a merger or an acquisition (M&A), the branding strategy is often the last thing that senior management thinks about, wrongly assuming that it’s more a creative decision than a business call. This is a huge mistake. There’s no clearer signal to the market regarding the intentions behind the M&A […]
Is a job in consulting really what you expect it will be when you are a student, knee-deep in case prep and coffee chats? In this series, we hear from new consultants who were recently in those shoes, and what their experience has actually been like during the transition from the dream to the day-to-day […]
In an ideal world, your business would be judged on the quality of your service. However, humans are visual creatures. A nicely designed business proposal suggests 3 things: You are a true professional You pay great attention to detail You take pride in your work The three things above increase the likelihood of winning work. […]