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Skills, Tips, and Tactics

Brand Architecture – Overview (Part 1 of 2)

Having a great mentor is critical for personal skill development, especially early in your career, and so I wanted to share the guidelines that my mentor provided me to follow in 2019 to become a better consultant / strategist. As a brief introduction, my mentor spent two summers at Bain & Co. as an Associate […]

Categories
Skills, Tips, and Tactics

Brand Architecture – Selecting the Right Brand Architecture post M&A (Part 2 of 2)

When two companies are going through a merger or an acquisition (M&A), the branding strategy is often the last thing that senior management thinks about, wrongly assuming that it’s more a creative decision than a business call. This is a huge mistake. There’s no clearer signal to the market regarding the intentions behind the M&A […]

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Career Advice

First Six Months – Adjusting to Consulting Life

Is a job in consulting really what you expect it will be when you are a student, knee-deep in case prep and coffee chats? In this series, we hear from new consultants who were recently in those shoes, and what their experience has actually been like during the transition from the dream to the day-to-day […]