The ‘UBER’ fever has caught North America. There has been an emergence of the “gig” economy, which is essentially an economy characterized by the prevalence of short-term contracts or freelance work, as opposed to permanent jobs. UBER and Air-BNB are the companies who have perfected this model and have radically democratized the taxi and hotel […]
Facebook’s own marketing team make running a business page and using Facebook Ads sound simple and effective. Well, while there’s definitely a huge gulf in the reach between paying for boosted posts versus simply setting up your page and hoping for the best, a Facebook ad campaign without a strategy will be just as hopeless […]
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Canada’s Startup Landscape
A few weeks ago, there was a post by Freya Jeffries regarding London’s tech startup scene and I thought this would be a great opportunity to illustrate one for Canada. Canada is renowned for its plentiful natural resources but over the years it has also developed a name for itself in the technology sector with […]