Categories
Career Advice

Securing a Consulting Internship as a STEM Student

For many STEM students, consulting can feel like foreign territory. Consulting case studies, client meetings, and PowerPoint decks are totally different to the science labs they are used to. But the truth is, consulting firms actively seek STEM talent. The analytical mindset, problem solving skills, and data-driven thinking that STEM students have is exactly what […]

Categories
Career Advice

Breaking Into the World of Consulting: A Guide for Students

Consulting is a career many students don’t discover until university, yet it’s one of the most popular paths after graduation. What exactly do consultants do, and how can you prepare yourself to succeed as a student? What do consultants do? One of the key roles of consultants is to help businesses solve their most complex […]

Categories
Marketing

Rebuilding Brand Loyalty: The Rise of Founder-Led Marketing

In today’s hyper-competitive marketplace, where infinite choices are just a click away, brand loyalty is no longer a given. Consumers are no longer swayed by just a great product, but seek more than that, craving authenticity and a genuine connection to the brand. These shifting consumer priorities have created a loyalty crisis, in which brands […]