Consulting is a career many students don’t discover until university, yet it’s one of the most popular paths after graduation. What exactly do consultants do, and how can you prepare yourself to succeed as a student? What do consultants do? One of the key roles of consultants is to help businesses solve their most complex […]
Author: Rucha Potdukhe
In today’s hyper-competitive marketplace, where infinite choices are just a click away, brand loyalty is no longer a given. Consumers are no longer swayed by just a great product, but seek more than that, craving authenticity and a genuine connection to the brand. These shifting consumer priorities have created a loyalty crisis, in which brands […]