Tom SpencerThe BCG growth share matrix is a simple conceptual framework for resource allocation within a firm 1. Background to the BCG matrix IN 1968, BCG developed the growth share matrix, which is a simple conceptual framework for resource allocation within a firm. 2. Purpose of the BCG matrix The BCG matrix is a simple tool […]
SWOT Analysis is a strategic planning tool used to evaluate the strengths, weaknesses, opportunities, and threats involved a business venture 1. SWOT Analysis Explained ALBERT Humphrey is credited with inventing the SWOT analysis technique. SWOT analysis is a strategic planning tool used to evaluate the strengths (S), weaknesses (W), opportunities (O), and threats (T) involved a business […]
The cost benefit analysis is a basic analysis framework that involves weighing up the costs and benefits of one course of action against another IN YOUR consulting case interview you will most likely be required to make a recommendation on a hypothetical business problem. Understanding how to […]