Categories
Marketing Startups

Pitching Is a Journey: Take Them Somewhere Wonderful

So far, we have discussed how to map your ecosystem’s network to identify and research key stakeholders, and how senior allies can help your ideas reach the right ears. The next step is ensuring you arrive at each meeting well prepared, so you don’t squander the unique opportunities ahead. It is not just about having […]

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Economics

Healthcare Costs: Transparency, Overhead and Who Really Pays

In the U.S., going to the hospital can feel like walking into a luxury store where no prices are listed — and only later do you receive the bill, long after the service has been delivered and the choices have been made. That bill may bear little resemblance to what the service actually cost to […]

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Interviews

Behavioural Interviews: Shaping the Narrative to Pivot Roles

Behavioral interviews are a mainstay of the hiring process. They’re designed to dig into how you think and operate – not in theory, but in real-world situations. Behavioural interview questions often start with: “Tell me about a time when…” or “Give an example of…” and are based on a simple premise: past behavior is one […]