Categories
Frameworks

Outsourcing Matrix

The outsourcing matrix may prove useful in the consulting case interview, either as a standalone framework or as part of a larger profitability framework. With the view to reducing costs, there are three questions that a firm would do well to consider: How long will it take to reduce major cost drivers? Are the activities strategically […]

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Marketing

How You Can Use Signage To Brand Your Business

Business owners know that they can’t attract customers if those customers don’t know that they exist. That is why they rent buildings in high traffic areas and pay large sums to place ads where people are likely to see them. There are many ways that companies can get the word out, and with all the […]

Categories
Motivation

The Perpetual Motivation Machine

Motivation is about being in the moment, and being fully present; in that state, deciding what you want and then taking steps towards it tend to happen naturally. How often do you hear of a baby that failed to learn to walk? The strange thing about motivation though is that it can often feel illusive. Why […]

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Technology

The Psychology Behind Marketing Online Education

This is a guest post from Sarah Smith. How do people decide which online university will meet their needs? What drives a student to choose one option over another — especially when both schools have little name recognition? No one decides on an online education based on a single advertisement or one aspect of a […]

Categories
Frameworks

McKinsey 7 S Model

While you may not directly use the 7 S Model in the consulting case interview, it will give you a deeper understanding of how to examine the inner workings of an organisation, identify strengths and sources of competitive advantage, as well as weaknesses and reasons why an organisation may not be operating effectively. The 7 […]