Although COVID-19 has created new problems and obstacles for many of us, the situation has also brought out the best in all of us in terms of our willingness to help others. Over the past few weeks, I have observed people giving back to their communities by supporting local businesses, creating services to help job […]
Negotiating is something we do every day, with everyone, for everything. We started negotiating as babies when we cried to get what we wanted and gradually built up our negotiation tactics to negotiate dinner locations, job offers, problems with partners, and basically anything that life throws at us. Knowing how to negotiate successfully for whatever […]
This is a continuation of Part 1 where different types and benefits of customer segmentation were introduced. In this article we will focus on three customer segmentation methods that use statistical techniques: cluster analysis (K-Means), cluster analysis (Latent Class Analysis), and Tree analysis (CHAID). Let’s first define a problem and see how each method approaches it. […]