As someone who does volunteer career coaching, I have unexpectedly been fielding some questions from prospective consulting candidates about how best to manage a second job while attending to a consulting career. The people I talked to wanted to continue doing something they were passionate about, things like running a start-up or bartending. I’m sure […]
What is essential for successful marketing mix modeling? Regardless of method, MMM can be successful only if accurate and highly specific data are available upon which the modeling can be based. The greatest barrier to successful modeling is always a lack of relevant, specific, accurate data. So, the first step in any modeling effort is […]
When you walk into an interview, even before you speak, shake hands or talk through your resume, something else is doing a lot of talking in your behalf: your appearance. Even though your clothes do not speak, they communicate a lot about you. Whether you like it or not, physical appearance has an effect on […]