It’s a great challenge to accurately measure the effects of advertising, packaging, distribution channels, media expenditures, social media Likes and Tweets, and sales organizational structure on brand share or sales revenue. Is marketing solely a game of chance, or might there be a way to bring scientific methods to the table? Let’s draw a distinction […]
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The Cantillon Effect
Richard Cantillon was a 17th century merchant and banker, as well as arguably the world’s first modern economist. He authored Essai sur la Nature du Commerce en Général (Essay on the Nature of Trade in General), which 19th century English economist William Stanley Jevons later referred to as the “cradle of political economy”. Cantillon’s most famous idea, the […]
Most consultants reckon that about 70 percent of projects fail to meet their objectives. Reasons for this are wide-ranging. Many issues are project specific. They may relate to specific management issues or special situations that limit consultants’ effectiveness. Some of the problems with consulting projects happen ALL the time. 1. Non-implementation The first problem is […]