Negotiating is something we do every day, with everyone, for everything. We started negotiating as babies when we cried to get what we wanted and gradually built up our negotiation tactics to negotiate dinner locations, job offers, problems with partners, and basically anything that life throws at us. Knowing how to negotiate successfully for whatever […]
This is a continuation of Part 1 where different types and benefits of customer segmentation were introduced. In this article we will focus on three customer segmentation methods that use statistical techniques: cluster analysis (K-Means), cluster analysis (Latent Class Analysis), and Tree analysis (CHAID). Let’s first define a problem and see how each method approaches it. […]
As I’ve watched the COVID-19 situation unfold, like many of you, I’ve been fearful for the future of the economy and the well-being of individuals around the world. Quite honestly, however, during the first few weeks of the crisis I hadn’t focused on how it would impact my own situation or how it would disrupt […]