Customer segmentation is the practice of segmenting customers based on common characteristics. It is a critical step towards identifying growth opportunities in business and should be carried out before undertaking any of the following actions: Developing customized marketing programs (e.g. campaign optimization) Designing an optimal channel distribution strategy (e.g. brick-and-mortar vs online) Determining appropriate product […]
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The Intern Guide
Insights from 2 years of Successes and Failures in Internships During university I had the opportunity to do five different 4-month co-ops (internships) in capital markets, management consulting, and strategy. Let me begin by saying that I was not a superstar intern. I made mistakes and always had room for improvement. I was constantly learning, […]
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How to prepare for case interviews
Case interviews can be a hurdle or stepping stone at the beginning of your consulting career. The difference lies in your preparation and ambition for a consulting career. The interview tests your problem solving ability, communication skills, composure and interpersonal skills. Many resources exist to prepare for the case interview, which can make it overwhelming, […]