For over a decade, the Customer Lifetime Value to Customer Acquisition Cost ratio (LTV:CAC) has served as the North Star for growth-focused businesses. The commonly accepted benchmark is to maintain an LTV:CAC ratio of at least 3:1, meaning companies should earn three dollars for every dollar spent acquiring customers. But in 2025, this fundamental framework […]
Merry Christmas! Wishing you a joyful holiday season, and thanks for continuing to follow along! Have you ever noticed that every December, something curious happens? Shops fill with harried parents, and casual workers are drafted into Santa’s supply chain. For a few short weeks, even the most tightfisted of consumers open their wallets, businesses scramble […]
The rapidly changing world of AI technology has sparked an inundation of theories that many jobs will soon become obsolete. This year, Bill Gates predicted that only three jobs will survive the next few decades, whilst the ‘Godfather of AI’ Geoffrey Hinton has similarly warned that with AI will come mass unemployment. Whilst such dire […]