I was recently invited to do a TEDx talk at Lancaster University where I shared my journey leading and creating community green spaces. After the conference, several excited attendees came over and asked me, “How did you do it?”. They wanted to know more about how I managed to secure support and £50k funding from […]
The journey to break into the competitive world of consulting can feel like navigating a maze of myths and misconceptions. From GPA requirements, the need for strong business acumen, and the challenge of acing the case interview, aspiring consultants can become discouraged. This article debunks six common myths about consulting recruitment to help candidates from […]
In today’s fast-evolving digital marketplace, success is no longer about how many people you reach — it’s about reaching the right audience with precision and impact. The days of mass communication are behind us. Instead, brands are focusing on personalized, customer-centric strategies that build long-term loyalty through relevance and resonance. At the heart of this […]