All organisations engage in marketing activities: you have to show your customers you have something they want, after all. For top-tier consulting firms, there are two primary marketing efforts – the first, marketing to attract entry-level recruits, is quite visible. Firms regularly visit target school campuses, and buy online advertising on LinkedIn and Facebook to […]
Over the last several years there has been an increase in the number of outpatient visits at hospitals throughout the U.S. Outpatient services encompass medical procedures (minor surgeries and chemotherapy) and diagnostics (MRI, CT, and lab tests) performed in a medical center that doesn’t require a patient to stay overnight. The American Hospital Association (AHA) […]
The cloud – which refers to storing, managing, and processing data via a network of remote servers instead of locally on a server or personal computer – is quickly becoming a critical source for innovation. Without a robust cloud strategy, an organization’s pace and breadth of innovation is likely to be hampered. Here are five […]