Categories
Networking

7 Networking Mistakes to Avoid

When it comes to recruiting the three big criteria are: networking, application package (cover letter, resume, and transcript), and interview. Even after you get a job, networking is still one of the most essential life skills to have. Either we shy away from it and allow ourselves to be outshined by others, or we grab […]

Categories
Healthcare Marketing

Healthcare Branding: The Need for a Strong & Unique Brand

Does a hospital really need a branding strategy? If you had asked that exact question 15-25 years ago most hospital administrators would have said: “No.” That was arguably because patients were going to their nearest hospital not necessarily choosing a specific location.  Years ago, being a physician meant you were most likely one of a […]

Categories
Healthcare

Impact of Low Health Literacy on the Healthcare Industry

As the American health system continues to find ways to improve care and do so at a lower cost, one of the most costly aspects for the healthcare industry is high administrative costs due to low healthcare literacy. According to the United States Department of Health and Human Services, health literacy is “the degree to […]