Branding is the backbone of marketing, yet the strategies for Business-to-Business (B2B) and Business-to-Consumer (B2C) contexts vary substantially. Differences arise from the nature of the target audience, decision-making process, and the communication style they require. For aspiring marketing and business development professionals, understanding the distinctions between the two is critical for crafting effective, high-impact strategies […]
Consulting is a career many students don’t discover until university, yet it’s one of the most popular paths after graduation. What exactly do consultants do, and how can you prepare yourself to succeed as a student? What do consultants do? One of the key roles of consultants is to help businesses solve their most complex […]
Healthcare is an industry where economic principles often clash with reality. While the ideal market relies on efficiency and balance — where supply and demand are in equilibrium — healthcare defies these norms. Market failures occur when resources are not allocated efficiently. Four primary sources of market failure in healthcare are market power, asymmetric information, […]