Tom SpencerHAVE you ever wondered why cereal boxes often contain a free toy, prize or collectible? The answer is simpler than you might think. The children are the target audience, while the parents fund the purchase. The kids want the toy, while the parents want cereal for their children but are largely indifferent about which sort of cereal because they’re not going to eat it themselves. […]
Is Not A Strategy MANY FIRMS and many people live their lives by chasing the trend. They ask themselves questions like, what’s popular? What are other people doing? What’s the “it” thing? They then chase the trend in an attempt to ride the wave of prosperity and capture some of the growth, glory and profits for themselves. This may work […]
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