Imagine this: you are three months away from graduating, and you have five job offers printed out and sitting in front of you on the table. Which one do you pick? If all else is equal, you pick the highest paying one, right? Or, do you pick the one that moves you to your dream […]
Are you an iPhone user? If you are, then it is very probable that you also own an iPad, a MacBook, and Airpods. Do you frequently order from Amazon? If so, it is reasonable to assume that you own an Alexa homekit and a Kindle e-reader too! Apple’s and Amazon’s product lines are showcase examples […]
Most entrepreneurs and product managers (PMs) know that they need to find out what people want. In this article, we will look at how to conduct what is called ‘customer development’ – the process through which a business comes to understand the needs, pain points, and behavior of potential customers through direct conversation and feedback. […]