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Management

Evolving Perspectives on Managerial Success

As a strategy consultant at various firms, including most recently at Strategy&, I would have argued that success as a manager means “leading a team to solve complex problems and deliver the best client outcomes”. While these goals remain important, my perspective on management has evolved since then. As I transitioned from external consulting to […]

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Marketing

PLG: Building Products That Market Themselves

In today’s competitive business landscape, traditional sales and marketing-driven approaches are increasingly giving way to a new paradigm: Product Led Growth (PLG). PLG is a strategy that places the product at the center of customer acquisition, revenue growth, and market expansion, and is rapidly gaining traction among startups and established companies alike. In this article, […]

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Consulting Industry

Incentives vs Integrity: The BCG Bribery Scandal

Between 2011 and 2017, Boston Consulting Group (BCG), which is one of the world’s leading management consulting firms, engaged in high level bribery in Angola. BCG has admitted to paying millions in bribes to secure contracts with the Angolan Ministry of Economy and the National Bank of Angola. The misconduct orchestrated by employees in BCG’s Lisbon […]