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Strategy

Why Did Shopify Give Up Its Interface to ChatGPT

When OpenAI announced “Buy it in ChatGPT” it quietly changed how online shopping works. Users can now ask ChatGPT to find, compare, and buy products directly without visiting a website. Etsy was the first to join, and soon after, more than a million Shopify sellers followed. That was surprising. Shopify built its brand around helping […]