Branding is the backbone of marketing, yet the strategies for Business-to-Business (B2B) and Business-to-Consumer (B2C) contexts vary substantially. Differences arise from the nature of the target audience, decision-making process, and the communication style they require. For aspiring marketing and business development professionals, understanding the distinctions between the two is critical for crafting effective, high-impact strategies […]
Tag: B2C
To succeed in sales, you must know your customer. This means understanding their wants and needs, habits, values, and anything else that can help you close the deal. It also means being able to correctly classify your market. Selling a high-tech piece of equipment to a large corporation can be very different from selling a […]