Categories
Frameworks

A framework for understanding technology companies

The technology industry is booming: in 2008, Microsoft was the only tech firm ranked in the world’s top 10 public companies by market capitalisation. In 2018, tech firms take seven of the top ten spots (Financial Times Global 500). Top graduates are more interested in joining Google than Goldman Sachs. Start-up ecosystems are exploding as […]

Categories
Strategy

One Cow Describes Eight Business Models

Business models have diversified and evolved in unpredictable ways over the past couple of decades. Those businesses that have thrived have been the ones who were best able to not only take advantage of the new possibilities offered by the world wide web, but to predict the ways that the internet would change the way […]