In today’s fast-paced digital world, businesses must be agile, innovative, and customer-centric. One of the most effective ways to achieve this is through data-driven product development. By leveraging insights gained from data analytics, companies can make smarter decisions, create products that better meet customer needs, and ultimately stay ahead of the competition. This article will […]
Tag: data analytics
“Data is a precious thing and will last longer than the systems themselves”, Tim Berners-Lee, inventor of the World Wide Web “The ability to take data – to be able to understand it, to process it, to extract value from it, to visualize it, to communicate it – is going to be a hugely important […]
Whether it be a personal website or your client’s e-commerce platform, understanding website analytics can help you to uncover critical data that leads to success. In this article I will explain a few key analytics that you should look for, and quick fixes to improve website engagement. What are analytics? Website analytics involves tracking and […]
This question comes up often. It is typically asked when you are thrown multiple data sources, running up to millions of rows. Sometimes you are lucky — you may be asked to solve a very specific and well-studied problem (e.g. predict which customer is likely to cancel their subscription within the next month). But often […]
“Data scientists, fast computers, and advanced software are replacing traditional decision-making processes and disrupting tried-and trusted traditional consulting methodologies, with Big Data being one of the main forces of disruption” (Tras, 2015). The words “big data” have become a “buzzword” in the business industry. It is a concept that revolutionised old-school industries, gave birth to […]
Mark Twain, the fiction writer, first popularised the phrase “there are three kinds of lies: lies, damned lies and statistics”. Twain erroneously attributed the line to a British Prime Minister, who in fact, was never recorded saying any such thing. It’s fitting, given what I’m about to describe, that one of the best-known claims about […]
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The Promise and Peril of Big Data
‘Big data’ is a term that describes the vast amounts information being collected and processed as the world’s technological prowess grows at an astonishing rate. What differentiates big data from regular old data is the three v’s, velocity, variety, and volume. Velocity describes the speed at which the information is initially received, transferred, and processed […]