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Marketing

It’s time to spring clean your social media customer care strategy

Most young entrepreneurs have a pretty good handle on social media. The same business people most likely have a healthy understanding of customer care. However, put the two together, and the results are not always intuitive. Dealing with complaints and enquiries via social media is a game with its own rules – neither as informal […]

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Career Advice

Management Consultancy 101: How to navigate your first application

So you’ve decided you want to be a management consultant? Congrats, you’re now one of thousands competing for the same job! And there’s your first problem: how do you stand out? The first step is always the hardest and sadly the most important, so here’s my guide on how to tackle your first consultancy job […]

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Marketing

5 Classic Marketing Mediums That Still Work in 2017

Life has changed drastically over the last several years, yet human beings have stayed inherently the same as they were thousands of years ago. The same things stimulate and excite our brain as they did when we were cavemen. In a time where we have 24/7 news websites and free information literally at our fingertips, […]