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Marketing

Biz Dev and Sales: Two Pillars of Business Success

Business development and sales are two of the most critical components of any successful business. They are closely related, with business development focusing on identifying new opportunities and building relationships, and sales being the process of actually closing deals and generating revenue. In this blog post, we will explore the key elements of business development […]

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Skills, Tips, and Tactics

Creating an Ideal Customer Profile

  Companies sell products to a broad variety of industries and customer segments, and it’s often hard to know where to focus the sales, marketing and product development efforts. Who should you listen to and who should you be chasing? Within your target market, there will be customers that are “ideal” you. They buy quickly, […]

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Marketing

5 Classic Marketing Mediums That Still Work in 2017

Life has changed drastically over the last several years, yet human beings have stayed inherently the same as they were thousands of years ago. The same things stimulate and excite our brain as they did when we were cavemen. In a time where we have 24/7 news websites and free information literally at our fingertips, […]

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Marketing

Are you doing something remarkable?

Loyal customers provide repeat business.  Do something remarkable, and they will spread the word CUSTOMER loyalty is an important asset for any business for two reasons. Firstly, loyal customers will give you repeat business, to quote Tom Peters “all business success rests on something labelled a sale”. Secondly, and more importantly, loyal customers are the people who […]