When you walk into an interview, even before you speak, shake hands or talk through your resume, something else is doing a lot of talking in your behalf: your appearance. Even though your clothes do not speak, they communicate a lot about you. Whether you like it or not, physical appearance has an effect on […]
It’s a great challenge to accurately measure the effects of advertising, packaging, distribution channels, media expenditures, social media Likes and Tweets, and sales organizational structure on brand share or sales revenue. Is marketing solely a game of chance, or might there be a way to bring scientific methods to the table? Let’s draw a distinction […]
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The Cantillon Effect
Richard Cantillon was a 17th century merchant and banker, as well as arguably the world’s first modern economist. He authored Essai sur la Nature du Commerce en Général (Essay on the Nature of Trade in General), which 19th century English economist William Stanley Jevons later referred to as the “cradle of political economy”. Cantillon’s most famous idea, the […]