Categories
Innovation

Oxford Inspires 2014

For those of you planning to be in the UK in March, we would like to share with you details of an exciting event being hosted at Oxford’s Said Business School. Oxford Inspires is an entrepreneurial conference taking place on the 8th and 9th of March this year. The event is hosted by Oxford Entrepreneurs, the largest […]

Categories
Social Enterprise

Social Enterprise

It’s about much more than generating social good. It’s about changing the financial goal posts.

Categories
Marketing

Who Is Your Customer?

When you try to please everyone, you please nobody There was a recent incident in Australia where Aldi, a German supermarket, decided to pull a product from its shelves after receiving racism complaints. The product in question was a t-shirt with the slogan, “Australia EST 1788”. The shirts were produced for Australia Day 2014, which […]