Tag: Australia Day

Who Is Your Customer?

When you try to please everyone, you please nobody There was a recent incident in Australia where Aldi, a German supermarket, decided to pull a product from its shelves after receiving racism complaints. The product in question was a t-shirt with the slogan, “Australia EST 1788”. The shirts were produced for Australia Day 2014, which […]

Tags Aldi, Australia Day, Australia EST 1788, branding, Business Strategy, consulting, know your customer, Management Consulting, marketing, product positioning, target market

Business

Dick Smith: The Power of Viral Marketing

Post author By Tom Spencer
Post date January 26, 2013
No Comments on Dick Smith: The Power of Viral Marketing

Happy Australia Day to Dick Smith, a true blue Aussie legend TODAY is Australia Day, a day to spend time with the family, stand around the barbecue, and go for a swim at the local pool or nearest beach. However, while most Australian’s are doing what Australian’s do best, one Aussie veteran is promoting a new […]

Tags Australia Day, Business Strategy, consulting, Dick Smith, Management Consulting, marketing