In the world of competitive strategy, companies are often laser-focused on their direct competitors. They track market share, pricing, and innovation trends, all in an effort to stay one step ahead. But while they’re busy battling familiar rivals, a hidden threat often goes unnoticed: substitutes. Substitutes rarely announce themselves with fanfare. They appear quietly, from […]
Tag: Clayton Christensen
Disruptive innovations often beat successful incumbents CLAYTON Christensen, author of The Innovator’s Dilemma, is an authority on disruptive innovation, a process by which a product or service initially takes root in simple applications at the bottom of a market and then moves ‘up market’, eventually displacing established competitors. Christensen gave an insightful talk back in 2009 at the ECS National Forum […]