He has single-handedly shaped the way in which the world’s top business leaders think about competitive strategy and success. And his concepts like “competitive advantage”, “value chain” and “five forces” form the bedrock for management thinking about complex business issues.
Unfortunately, his frameworks are often bastardised, misused and misunderstood.
The good news is that there now appears to be a solution to this problem.
Joan Magretta, former editor at Harvard Business Review, launched today a book called Understanding Michael Porter.
The book is said to be the first concise, accessible summary of Porter’s revolutionary thinking. To quote the Harvard Business Review:
Magretta uses her wide business experience to translate Porter’s powerful insights into practice and to correct the most common misconceptions … that competition is about being unique, not being the best; that it is a contest over profits, not a battle between rivals; that strategy is about choosing to make some customers unhappy, not being all things to all customers.
Free book chapter
As an amazing bonus, you can read the introduction to the book for free here.
Buy the book
If interested, you can visit Amazon, read the reviews and consider buying the book: click here.
As an aside, your author has not yet read the book (but intends to do so).
If you have read the book, what did you think?
Post a comment below. We would be interested to know your thoughts.