In the world of competitive strategy, companies are often laser-focused on their direct competitors. They track market share, pricing, and innovation trends, all in an effort to stay one step ahead. But while they’re busy battling familiar rivals, a hidden threat often goes unnoticed: substitutes. Substitutes rarely announce themselves with fanfare. They appear quietly, from […]
Tag: substitutes
Companies are often fixated on one goal: beating the competition. The traditional view of strategy frames business as a zero-sum game — if you win, your competitors must lose. But as industries evolve and disruption becomes the norm, this adversarial mindset is becoming outdated. The most successful companies aren’t just focused on defeating their rivals. Instead, […]
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Understanding the Competition
“Know your [competition], know yourself and you can fight a hundred battles without disaster.” ~ Sun Tzu YOU are running a company, advising companies or would one day like to be. A company needs to understand its competition, and here are 11 points to help you do that. 1. Identify the competition Who are the […]