Categories
Marketing

Your Brand, Your Future: Crafting Your Professional Identity

What makes you memorable in a sea of equally qualified young professionals? The answer lies in cultivating a brand that reflects your unique strengths, helps you build a network that supports your career trajectory, and clearly communicates your value to your target audience. This isn’t about creating a facade or simply chasing trends — it’s […]

Categories
Frameworks

SWOT Analysis

SWOT Analysis is a strategic planning tool used to evaluate the strengths, weaknesses, opportunities, and threats involved a business venture 1. SWOT Analysis Explained ALBERT Humphrey is credited with inventing the SWOT analysis technique. SWOT analysis is a strategic planning tool used to evaluate the strengths (S), weaknesses (W), opportunities (O), and threats (T) involved a business […]