Tom SpencerWhen the COVID-19 crisis became evident in South Africa in mid-March, the South African government put strict lockdown measures in place, including school closures and store lockdowns which were accompanied by reducing the output of production facilities. The government implemented a number of policies including social distancing, curfews, mandatory facial masks, and stay at home orders. […]
MMM assists marketers in optimizing future spends and maximizing effectiveness (i.e. it establishes which mediums are working better than others). Then, budget allocation is done, by shifting money from low ROI mediums to high ROI mediums, thus maximizing sales while keeping the budget constant. Types of MMM MMM can be built using regression methods and […]
As someone who does volunteer career coaching, I have unexpectedly been fielding some questions from prospective consulting candidates about how best to manage a second job while attending to a consulting career. The people I talked to wanted to continue doing something they were passionate about, things like running a start-up or bartending. I’m sure […]