Tom SpencerDesire can change from one object to another YOU are most likely familiar with the marketing adage, “Sex sells”. The concept is a fairly simple one. Sex is a topic of interest because humans have a biological and instinctive desire to reproduce. This hard-wired desire is exploited by marketers to attract people’s attention and, at […]
Sometimes all you need is a little nudge ARE you holding off on pursuing a new initiative because you’re in your comfort zone? Do you have a friend whose potential is obvious but they spend all of their time talking big, partying and generally goofing around? Sometimes all you need is the smallest nudge to […]
Steve Jobs narrates the first “Think Different” Apple commercial “Here’s to the Crazy Ones”. It never aired.
Too soon? WHEN someone dies it is cruel to make jokes at their expense immediately thereafter. However, not just any crackpot loony has the ability to single handedly plunge an entire nation into abject poverty. Well done Kim! Kim Jong Il, who passed away today (in case you missed the memo) will be fondly remembered along with other […]
MICHAEL Porter is the thought leader in the field of business strategy. He has single-handedly shaped the way in which the world’s top business leaders think about competitive strategy and success. And his concepts like “competitive advantage”, “value chain” and “five forces” form the bedrock for management thinking about complex business issues. Unfortunately, his frameworks are often bastardised, misused and […]