Categories
Excellence

Tourist or Adventurer

If you’re waiting for the bus, and missing it throws out your whole day, then you’re a tourist. Some people go through life this way. High school, university, respectable office job, marriage, house, children, death. A safe bus ride with a predictable number of stops. There is an alternative, but it won’t fit neatly on your itinerary. You […]

Categories
Media / Internet Strategy

Advice for The Australian and other failing newspapers

Late last year at the Oxford Union we had the opportunity to talk with Tim Ferris, author of the 4-Hour Workweek, about his tips for successful blogging. Tim’s key piece of advice, an echo of every good guidebook we’ve read, is that bloggers who are just starting out should focus on producing “evergreen content”. That […]

Categories
Strategy

Capacity versus Leverage

IN the quest for market dominance, companies often engage in a war for talent. They seek out new recruits with outstanding capacity, the chosen few who are able to demonstrate a track record of success, and an ability to solve new problems quickly and easily. Management consulting firms are the flag bearers in this war. In a clear […]